How to Write Good Content for SEO

write for SEO

 

If you aren’t using social networking sites in your SEO efforts, then you’re missing a great opportunity to manage traffic to your site and increase your profits. Social networking is different from other marketing strategies, however, and requires that you think differently than you would if you were simply looking for another way to advertise your product or service. The first step in using social networking for SEO purposes is to find out which sites are most appropriate for you to frequent, given your interests and your business. Then hang out and just watch the conversations for awhile. Become familiar with the culture of the sites, including what kind of content people publish, what’s popular, and how people interact with each other. Once you’ve watched for some time, start contributing to the conversation. Here are five ways to create good content for online purposes that can really jump start your digital marketing:

1. Write good stories 

People on social networking sites tend to enjoy hearing personal stories that are relevant to the conversation; otherwise, they wouldn’t be on social networking sites. Tie your stories into your business so that your readers are drawn in without being turned off by the perception that you’re just there to sell them something. Any one of these stories can eventually spreading and being shared on Social networks which can be a huge boost to the amount of traffic that will flow into your site.

2. Interview 

An interview with an industry expert can grab the attention of the folks you’re networking with. Not only does it build your credibility, but it causes others to see you as someone who can contribute quality information and knowledge. Even if you don’t know someone that you consider “important” in your industry, you can still find someone you know who has good information to share. And this will be greatly appreciated.

3. Information

Never underestimate the value of your expertise, as long as you share that expertise in an appropriate way. Social networking site users aren’t very fond of participants who are only in it to toot their horns, but if you can offer valuable advice and help humbly, then you will be considered valuable to your community. Not only it is appropriate to give advice, but you can also write helpful blog posts and free reports. You’ll go a long way toward establishing yourself as an authority in your field, and you’ll generate a great deal of traffic from people who want to know more about what you have to offer.

4. Controversy

If you have pretty thick skin, you can try posting content that will start a debate. The point is not to make people angry or to start a fight; it’s to start a healthy conversation that gets people talking. Anything that goes against a popular opinion, or even expert advice, is good for getting a conversation started. Just make sure that your position is well-argued and plausible. Otherwise, you just look like someone who’s trying to start a fight. That will make you a pariah on social networking sites and defeat the purpose of your overall SEO copy writing.

5. Write Well

This is true for all the previous points: Use attention-getting headlines on everything you write and then make sure your article lives up to the headline. People will stop paying attention to you if you use an eye-catching headline and then write an article that isn’t at all engaging or entertaining. Images are also a great tool, as are references that give the credibility of your article among your community.

Social networking is a great tool to help SEO your online presence. Find a community that fits your interests. Hang out for awhile and get comfortable with the conversation. Then begin adding your content that others will deem relevant and helpful. If you can add value to the conversation, then you will go a long way toward driving traffic to your site and gaining loyal customers.

Tips For Getting Started With Social Media Marketing For Real Estate Agents

social media marketing for business

 

The face of marketing in the real estate world has changed along with the trend of every other business in the present and will be the only medium that people turn to in the future of marketing. Social media for business marketing is not new, and it is hotter than ever. It is a growing day by day and needs to be paid attention to.

The consumers are online, and they have the power, and you need to go to the power source. If you ignore the importance of social media marketing, you are only setting yourself up for failure. The established agent who has not had to use media marketing is in greater danger of losing momentum.

Getting started with the world of social media is easy when you know what to do. If you do not have the technological skills to do it hire those who do. Find a way to get into the pool even if you do not know how to swim effectively. Here are a few tips on the road of getting started.

Website

Most people are on a website for their real estate needs, but you should also have a website built that is for the community or areas that relate to your business. But it does not have to be about real estate. If you build a site that will benefit the community and give information that people use for contacting one another, then you can add your business information in it as well soft selling your reason for the site. Giving more than you get always equals a positive influence on your community and people will respond to it.

Blog

Having a specialization in your experience base can give you a forum to blog about. The way you can do this is simply starting your blog and then market it effectively. With this media, you can effectively develop a following in your expertise. Support other blogs that pertain to yours such as contracting work and interior design to link other interests to potential clients and you promote potential clients for others.

eNewsletter 

Getting out a monthly, or better yet weekly, the virtual newsletter is a great idea to share information with others in your community. The newsletter will have tips and information about current issues and even some fun items as well. Add your contact information so people can reach you regarding business matters. Add the information to your website or a link to your website for more information about social issues or company information. Soft sell your services and hard sell your interest in the community.

Join Forums

Talking in forums can be a fun way to talk to others and also give your advice to people who need it. It can be about many things that pertain to real estate but not directly to it. As an agent, you know all the details that are involved in a personal decision to buy a house. Link your forum chats to your website so people can find you.

The social media for business marketing that you effectively use will build your business and increase your potential. Using Medias such as Facebook and Twitter are also very effective. Use a Facebook that is exclusively for business purposes if you have a separate personal one.

If you would like to more about marketing on social platforms, then have a quick look at the video below

5 Tips for Digital Marketing for Your Business on a Budget

best tips for marketing your business

 

Digital marketing is an essential to modern day business, but paying someone to bring up a good marketing strategy can be costly. It is important for business personnel to have a look at the budget of marketing and its impact, then how they can save cash while remaining effective. It is possible to have a successful online marketing campaign on a budget, and here are a few tips to help.

Time is Money

The most important thing for business owners to understand is that time is money. Every hour that is spent writing a blog posts, and interacting on a social media, editing web pages, or dealing with content needs time more than other tasks such as running the business. The best thing an owner can do is figure out their hourly rate, and then determine if adding the social marketing to their plate is worth it, or if it is more cost-effective to hire a professional.

Consider the Budget

Before embarking on a marketing campaign, business owners need to be clear on the content they want or need. Once they know what they want, it’s easier to make a budget and trim it if necessary. Without having a detailed marketing calendar in place, business owners are likely to overspend on things they don’t even want. For example, a business owner may want one blog post a week, one new tweet per day, and one unique newsletter a month. With that in mind, they can seek out bids for freelance writers and social media experts to take care of those tasks.

Hire a Freelancer

Business owners should look for writers who can also handle social media tasks, and may have other skills relevant to the owner’s industry. Sometimes owners can save money by hiring one person instead of two. It is also important for owners to keep in mind that although they have a budget, finding the cheapest freelancer may not necessarily be the most cost-effective scenario. Cheaper rates often mean cheaper work, so be sure to check samples and maybe ask them to complete a test before agreeing to hire them. On the plus side, if things don’t work out, it’s easier to part ways with a freelance employee than a regular employee.

Hold a Contest

One of the best ways a business owner can multiply marketing efforts and create buzz with his or her audience is by holding a contest. Offer up a small prize to users who can create the best info graphic, meme, or another visual advertisement to draw attention to the website or business. It is important to keep in mind that those entering the contest probably do so for fun, or because of a hobby so it may not be something an owner uses regularly, but the contest will generate interest and draw people in, which was the whole point in the first place.

Start an Internship Program

Many colleges require learners to complete an internship in particular fields, and students are a great resource for understanding the ins and outs of social media and digital marketing. Businesses near college campuses should set up an internship and allow students to revamp the website and social media platforms, as well as write copy for blogs, newsletters, and sales sheets. Whatever copy needs a business may have, an educated intern can breathe new life into marketing, and it’s a win-win for everyone.