Digital marketing is an essential to modern day business, but paying someone to bring up a good marketing strategy can be costly. It is important for business personnel to have a look at the budget of marketing and its impact, then how they can save cash while remaining effective. It is possible to have a successful online marketing campaign on a budget, and here are a few tips to help.
Time is Money
The most important thing for business owners to understand is that time is money. Every hour that is spent writing a blog posts, and interacting on a social media, editing web pages, or dealing with content needs time more than other tasks such as running the business. The best thing an owner can do is figure out their hourly rate, and then determine if adding the social marketing to their plate is worth it, or if it is more cost-effective to hire a professional.
Consider the Budget
Before embarking on a marketing campaign, business owners need to be clear on the content they want or need. Once they know what they want, it’s easier to make a budget and trim it if necessary. Without having a detailed marketing calendar in place, business owners are likely to overspend on things they don’t even want. For example, a business owner may want one blog post a week, one new tweet per day, and one unique newsletter a month. With that in mind, they can seek out bids for freelance writers and social media experts to take care of those tasks.
Hire a Freelancer
Business owners should look for writers who can also handle social media tasks, and may have other skills relevant to the owner’s industry. Sometimes owners can save money by hiring one person instead of two. It is also important for owners to keep in mind that although they have a budget, finding the cheapest freelancer may not necessarily be the most cost-effective scenario. Cheaper rates often mean cheaper work, so be sure to check samples and maybe ask them to complete a test before agreeing to hire them. On the plus side, if things don’t work out, it’s easier to part ways with a freelance employee than a regular employee.
Hold a Contest
One of the best ways a business owner can multiply marketing efforts and create buzz with his or her audience is by holding a contest. Offer up a small prize to users who can create the best info graphic, meme, or another visual advertisement to draw attention to the website or business. It is important to keep in mind that those entering the contest probably do so for fun, or because of a hobby so it may not be something an owner uses regularly, but the contest will generate interest and draw people in, which was the whole point in the first place.
Start an Internship Program
Many colleges require learners to complete an internship in particular fields, and students are a great resource for understanding the ins and outs of social media and digital marketing. Businesses near college campuses should set up an internship and allow students to revamp the website and social media platforms, as well as write copy for blogs, newsletters, and sales sheets. Whatever copy needs a business may have, an educated intern can breathe new life into marketing, and it’s a win-win for everyone.